Link Archive
February 23, 2026
How to build context-aware customer experiences
Highest rated content by MarTech Read time: 4 minutes · Marketing
Score: +3000
MarTech reveals that 70% of customers expect personalized experiences across all channels. Shift: Integrate AI to analyze customer data for real-time personalization. Play: Use AI to tailor content and offers based on customer behavior and preferences.
Winning the Agentic Era: Why We Transformed the Foundation of Agentforce
by Salesforce Read time: 4 minutes · Marketing
Score: +2900
Salesforce explains their platform transformation to enhance agent reasoning and speed, providing enterprises with tools for scalable success. Tool: Leverage Salesforce's updated platform to optimize customer interactions. Benchmark: Measure agent performance improvements post-implementation.
February 22, 2026
Google test NotebookLM integration for Opal workflows
Highest rated content by TLDR AI Read time: 4 minutes · Marketing
Score: +3000
TLDR AI reports Google is testing NotebookLM integration within Opal workflows to enhance data extraction and automation. Tool: NotebookLM aims to streamline processes and improve workflow efficiency. Play: Consider integrating similar tools to optimize data handling and automation in marketing operations.
9 Observations from Building with AI Agents
by TLDR AI Read time: 4 minutes · Marketing
Score: +2900
TLDR AI shares insights from using AI agents, emphasizing the importance of prototyping and documenting workflows. Tactic: Use teams of AI agents as micromanagers to test different tools and workflows. Play: Document processes to create feedback loops that drive continuous improvement.
February 21, 2026
How AI eliminates marketing’s execution constraints
Highest rated content by MarTech Read time: 4 minutes · Marketing
Score: +3000
MarTech reports that AI tools are streamlining marketing execution by automating repetitive tasks, freeing up marketers to focus on strategy. Tactic: Implement AI-driven automation to handle routine tasks like data entry and reporting. Tool: Explore AI platforms that offer integration with existing CRM systems to enhance efficiency.
Google launches no-code Scenario Planner built on Meridian MMM
by MarTech Read time: 4 minutes · Marketing
Score: +2900
MarTech reveals that Google has launched a no-code Scenario Planner using Meridian MMM, allowing marketers to simulate outcomes without technical expertise. Tool: Utilize the Scenario Planner to forecast marketing campaign results and optimize budget allocation. Play: Test different scenarios to identify the most effective strategies for upcoming campaigns.
SAP evolves Emarsys into a full-blown engagement cloud
by MarTech Read time: 4 minutes · Marketing
Score: +2800
MarTech reports that SAP has transformed Emarsys into a comprehensive engagement cloud, enhancing customer interaction capabilities. Tool: Leverage the new features of Emarsys to personalize customer journeys across multiple channels. Shift: Focus on integrating customer data to deliver more targeted and effective marketing messages.
February 20, 2026
The latest AI-powered martech news and releases
Highest rated content by MarTech Read time: 4 minutes · Marketing
Score: +3000
MarTech reports that 61% of CMOs now say AI ROI is harder to prove than 12 months ago. Risk: Marketers face challenges in measuring AI's impact on revenue. Play: Focus on integrating AI tools that offer clear metrics and reporting capabilities.
Airia: Enterprise AI orchestration that unifies experimentation, prod, and governance
by TLDR AI Read time: 4 minutes · Marketing
Score: +2900
TLDR AI introduces Airia, a platform enabling no-code, low-code, and pro-code development without IT gatekeepers. Tool: Airia facilitates seamless AI integration across enterprise systems. Tactic: Leverage Airia to streamline AI deployment and governance processes.
February 19, 2026
Airbnb says AI chatbot traffic converts better than Google
Highest rated content by MarTech Read time: 4 minutes · Marketing
Score: +3000
MarTech reports that Airbnb's AI chatbot traffic has a higher conversion rate than Google. Benchmark: AI chatbots are proving more effective in customer engagement and conversion. Play: Consider implementing AI chatbots to enhance customer interaction and increase conversion rates.
Will AI make your CRM more effective?
by MarTech Read time: 4 minutes · Marketing
Score: +2900
MarTech explores how AI integration can enhance CRM systems. Tool: AI can automate data entry and provide predictive analytics for better customer insights. Play: Integrate AI into CRM to streamline operations and improve customer relationship management.